Turo is the world’s leading peer-to-peer car-sharing company, reinventing freedom on the road for drivers and passengers. Driven by community, Turo empowers car owners to share their vehicles with confidence and gives drivers the flexibility to explore rides on their own terms.
Founded in 2010, the company has grown across the US, UK, Canada, Australia, and France, enabling millions of journeys rooted in independence and trust. Known as the Airbnb of cars, Turo’s intuitive app connects guests and hosts through a seamless process that includes booking, payment, insurance, and dedicated support. Whether it’s a weekend escape in a sporty convertible or a daily commute in a compact sedan, Turo is transforming the way people experience mobility on the road.
The Challenge
The car rental market size is projected to exceed $23 billion by 2035, with an annual compounding growth of 10.97% from 2025. Digital-based rentals make up 60% of the market, reflecting the importance of convenience in the mobility space. The most influential aspect driving the adoption of car-sharing includes trust in the service and seamless experiences.
Maintaining this trust is essential in a fast-evolving landscape where digital tools, including document and identity technologies, are becoming more accessible. In the UK alone, over 50 million people own a driver’s license, and more than 40 million vehicles are licensed. In 2024 alone, almost 20,000 customers contacted the Driver and Vehicle Licensing Agency (DVLA) to report fraudulent activity.
At Turo, we are committed to implementing innovative solutions that enhance the trust and security of our marketplace. Our integration with ComplyCube has delivered significant gains across the board: we’ve seen a 34% reduction in driver license check costs and a 15% boost in checkout conversion. Beyond the metrics, we have found a partner we trust to stay ahead of the evolving fraud landscape.
Furthermore, adjacent mobility and privacy research indicates that strong data-governance practices increase trust and willingness to share data. In ride-sharing, this suggests that transparent GDPR compliance and secure DVLA-based UK driver’s license verification will support adoption by strengthening trust and perceived safety.
For Turo, partnering with a high-calibre regulatory technology provider was a strategic step to reinforce security while advancing its vision of empowerment, trust, and confidence as a leader in the car-sharing marketplace.
The Solution
Turo partnered with ComplyCube to build a secure, end-to-end car-sharing customer verification lifecycle, enabling seamless driver verification and post-booking fraud checks. ComplyCube’s fraud intelligence suite, including its mobile, email, and device risk checks, can swiftly detect account takeovers, stolen devices, suspicious email patterns, and mobile fraud signals throughout driver onboarding. Additionally, its cutting-edge document verification, PAD Level 2-certified liveness biometrics, and driving licence checks deliver precise UK driver licence verification tailored to Turo’s needs.
Our partnership with ComplyCube demonstrates our commitment to invest in the trust and security of our marketplace. This partnership has helped us to unlock growth whilst ensuring the trips we facilitate are with safe and trusted guests.
Moving away from traditional ‘black box’ AI, ComplyCube empowers Mobility as a Service (MaaS) platforms with clear, actionable verification results. Armed with over 23 Certified Identity Profiles under the UK DIATF, more than any provider, the platform provides a government-approved way for businesses to verify identity for work, rent, and criminal background checks.
For Turo, this partnership steers itself as the driving force behind trusted mobility, acting as a strategic advantage to accelerate growth. By integrating ComplyCube’s platform, Turo elevates precision and secure verification into its core, propelling its position as a global leader for independent, fearless driving across borders.
