LONDON, April 21, 2026 – ComplyCube joins forces with Turo, the world’s leading peer to peer car sharing marketplace. Together, they power next-gen identity verification, crush fraud, and scale trusted mobility worldwide. This collaboration shows a shared commitment to building trust in mobility as a service platforms, where smooth user journeys and thorough compliance operate in parallel.
Responding to Growth in Peer to Peer Car Sharing
The overall growth of peer to peer car sharing is extraordinary and closely linked to the rise of platform-based ecosystems. For example, PwC estimates that digital platform models could generate $335 billion in global value. This makes mobility services such as Turo form a key part of that ecosystem. As adoption increases, expectations change. Similarly, Salesforce research shows that 88% of customers consider their experience just as important as the service itself. This places a great amount of pressure on platforms to deliver fast and intuitive onboarding without a lot of friction.
Specifically, the common denominator is trust, as it is the main driver of customer engagement. According to the Edelman Trust Barometer, 61% of customers say their openness to use a digital platform depends on how well it guards their personal data. As such, it further solidifies the role of secure IDV in user decision-making. According to the Chief Product Officer at ComplyCube, Harry Varatharasan,
Platforms operating in peer to peer car sharing must embed trust into every stage of the user journey.
Harry goes on to add, “The ability to combine seamless onboarding with strong identity verification is essential for sustainable growth.” Turo found this balance as a key priority for their platform. Therefore, choosing solutions such as ComplyCube is crucial, as it can boost both operational efficiency while also enhancing the overall quality of the user experience.
Delivering a Unified Framework for a Car Sharing Marketplace
ComplyCube offers the quickest omni-channel integration turnaround in the market. It equips Tyro with the ability to put in place an end-to-end verification structure. These types of solutions only further support onboarding assurance throughout Turo’s entire car sharing marketplace. ComplyCube’s unified platform brings Identity Verification (IDV), Know Your Customer (KYC), and fraud intelligence within one single workflow. This supports consistent and more growth-oriented decision-making.
Key capabilities include:
- AI-powered document verification across 250+ countries and ID types
- PAD Level 2-certified biometric liveness detection for secure identity confirmation
- Driver licence verification, aligned with trusted UK data sources
- Device, mobile, and email intelligence to provide behavioural context
- No-code workflow orchestration, enabling adaptive onboarding journeys
However, unlike traditional systems that hinder transparency, ComplyCube gives verification outputs that support faster and more informed decisions. As a certified UK Digital Identity and Attributes Trust Framework (DIATF) Identity Service Provider (IDSP), the platform delivers a high level of assurance aligned with regulatory expectations. Rory Brimmer, Managing Director, UK at Turo, commented:
As bookings on Turo surged to new heights, partnering with ComplyCube was a natural choice to evolve our driver’s license verification and risk management processes.
Additionally, Rory also states that, “This collaboration enables us to scale confidently while maintaining the highest standards of trust and safety.” He further highlights that the partnership strengthens their ability to deliver secure, seamless services to customers worldwide. It ensures that growth scales together with strong compliance.
Driving Impact Across the Peer to Peer Car Sharing Marketplace
In truth, this partnership provided many meaningful operational improvements. It shows how thorough verification helps both performance and user experience within a peer-to-peer car sharing environment. Some major stats and key results from the partnership between Turo and ComplyCube include:
- 34% reduction in driver license verification costs, driven by automation and workflow optimisation
- 15% increase in checkout conversion rates, achieved without compromising security
- 36% reduction in customer support contact rates, supported by clearer risk signals and improved verification accuracy
It is important to realize that such outcomes are indicative of broader industry insights. The Organization for Economic Co-operation and Development (OECD) shows that strong data governance structures play an incredibly important role. It helps build digital trust, and influences user participation and long-term platform engagement.
Scaling Trust in a Global Car Sharing Marketplace
Scaling makes trust harder to sustain. According to PwC, 94% of business executives report trust-building challenges. As Turo further expands its operations globally, it was necessary for a more unified verification approach for this reason. However, with increasingly complex processes and growing expectations for instant access, Turo is under pressure to further improve both speed and reliability in a way that matches its already strong customer‑centric platform. This enabled:
- Faster onboarding for legitimate users
- Greater consistency in verification outcomes
- Improved operational clarity for internal teams
With this in mind, Turo was able to build a scalable infrastructure. This type of framework helped build a system that supports continued growth. It reinforced trust at every stage of the peer to peer car sharing journey. Turo was able to smooth its verification journey into a single system with ComplyCube.
Strengthening the Future of Mobility as a Service Platforms
Subsequently, this partnership between ComplyCube and Turo is indicative of a broader shift towards an integrated compliance and verification solution. It underpins the next generation of mobility as a service platforms, much like Turo. For example, research from McKinsey demonstrates that organizations that focus on customer trust can outperform peers by up to 25% in customer satisfaction and overall retention. This highlights the commercial value of strong identity and data practices.
Moreover, this partnership also supports regulatory and policy perspectives. The OECD emphasizes trust in digital identity and data handling. It is a key enabler of participation in digital economies, particularly when it comes to platform-based services such as Turo. By embedding verification and governance into its platform, Turo was able to further strengthen its leadership in peer to peer car sharing. As a result, it delivered a service that balances accessibility with confidence.
About ComplyCube
ComplyCube is a leading RegTech platform providing Identity Verification (IDV), Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention through a unified, API-first infrastructure. With coverage over 250+ countries and certifications including ISO 27001:2022, and ISO 9001:2015, ComplyCube helps deliver secure, compliant, and scalable digital onboarding at a global level.
About Turo
Turo is the world’s largest peer to peer car sharing marketplace, connecting vehicle owners with drivers through a seamless digital platform. Founded in 2010, Turo operates across the United States, United Kingdom, and Canada, supporting millions of mobility as a service platform journeys with integrated booking, payments, insurance, and customer support.
