TrustVerifi is an innovative SaaS company revolutionizing trust and authenticity in user and business testimonials, identity, and achievements. As a global verified reputation platform, TrustVerifi empowers job seekers, freelancers, startups, and enterprises to establish their credibility by securely confirming their identity and authenticating their online testimonials.
Individuals and businesses can earn dynamic trust badges and bespoke live scores through trust verification, unlocking genuine connections and opportunities. TrustVerifi aims to become the world’s most trusted verified reputation platform for professionals and businesses.
The Challenge
Despite heightened regulatory oversight, false accounts and identities are abundant. Individuals are bypassing traditional identity checks, undermining digital trust and reputation. According to Gartner Research, candidate and document fraud surged as users adopt GenAI to submit fake documents and cloak their location. Additionally, LinkedIn disclosed that over 70.1 million fake accounts were removed in 2024, further highlighting the global scale of this problem. This trend erodes the credibility of users and businesses alike, threatening the integrity of online ecosystems.
As TrustVerifi expanded to diverse markets and increased its verification volume, the need for quicker, reliable, and precise checks was critical in maintaining customer trust and security on its platform. As a fast-scaling startup with clients worldwide, creating a customizable and automated onboarding process was vital for quick conversion and compliance with various jurisdictions.
Before integrating ComplyCube, we were limited by manual verification, inconsistent regional compliance rules, and fragmented workflows, which slowed our activation rates. These issues created onboarding friction, especially as our user base expanded.
A study by CIFAS reveals that one in five applicants has lied about their University degree or CV to secure a job. However, simply adding more manual identity checks to combat fraud can be counterproductive. Research shows that complex and lengthy onboarding can lead to up to 75% of users abandoning the process. It became evident that TrustVerifi required a unified platform capable of offering Know Your Customer (KYC), Know Your Business (KYB), and Anti-Money Laundering (AML) solutions to streamline compliance and create a secure, automated onboarding process.
The Solution
To meet both their short-term and long-term business goals, TrustVerifi partnered with ComplyCube to develop a compliance infrastructure capable of processing and onboarding thousands of users and businesses daily. ComplyCube’s comprehensive integration tools, including APIs, mobile, and web SDKs, enabled TrustVerifi to adopt and fully implement the platform, achieving a high level of automation, precision, and regulatory compliance.
At TrustVerifi, accuracy, global reach, and developer efficiency were non‑negotiable. We required a provider that could offer us reliability, speed, and a compliance‑ready infrastructure to verify individuals and businesses instantly.
Recognized as an award-winning, UK DIATF-certified Identity Service Provider (IDSP), ComplyCube eliminates the hassle of manual verification and compliance for businesses of all sizes. Its no/low-code workflows enable firms to tailor their onboarding according to the type of individual and business they are verifying. As a leader in KYC and AML, ComplyCube delivers multi-layered verification with ongoing monitoring, Politically Exposed Person (PEP), sanctions, and adverse media screening.
Like ComplyCube, TrustVerifi shares a common vision of safeguarding trust and security. With end-to-end data encryption and alignment with global data privacy laws, such as the EU’s GDPR, ComplyCube provides an essential foundation for reliable, privacy-first user verification. Together, this shared vision enables both firms to uphold the highest standards in compliance while delivering a seamless user experience.
