{"id":685,"date":"2021-02-28T20:20:25","date_gmt":"2021-02-28T20:20:25","guid":{"rendered":"http:\/\/new.complycube.io\/importance-of-adverse-media-checks\/"},"modified":"2025-02-18T16:57:31","modified_gmt":"2025-02-18T16:57:31","slug":"importance-des-controles-mediatiques-defavorables","status":"publish","type":"post","link":"https:\/\/www.complycube.com\/fr\/importance-of-adverse-media-checks\/","title":{"rendered":"L&#039;importance des v\u00e9rifications des m\u00e9dias n\u00e9gatifs pour un KYC efficace"},"content":{"rendered":"<p>Les m\u00e9dias d\u00e9favorables ou n\u00e9gatifs comprennent toutes les informations d\u00e9favorables obtenues aupr\u00e8s de diverses sources d&#039;information et de m\u00e9dias fiables. Une v\u00e9rification des m\u00e9dias ind\u00e9sirables peut exposer des risques AML cach\u00e9s tels que le risque d&#039;association, le risque de criminalit\u00e9 financi\u00e8re (FinCrime) ou le risque juridique. Plus d&#039;informations sur le filtrage des m\u00e9dias ind\u00e9sirables ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-adverse-media-screening\">Qu&#039;est-ce que le filtrage des m\u00e9dias ind\u00e9sirables\u00a0?<\/h2>\n\n\n\n<p>Le filtrage des m\u00e9dias d\u00e9favorables consiste \u00e0 interroger des sources de donn\u00e9es fiables pour les nouvelles n\u00e9gatives associ\u00e9es \u00e0 un individu ou \u00e0 une entreprise. Ces v\u00e9rifications peuvent r\u00e9v\u00e9ler des liens cach\u00e9s avec FinCrime ou des activit\u00e9s similaires qui peuvent pr\u00e9senter un risque de r\u00e9putation pour l&#039;entreprise. Par cons\u00e9quent, le filtrage des m\u00e9dias ind\u00e9sirables doit faire partie int\u00e9grante du processus Know Your Customer (KYC) pour permettre aux entreprises d&#039;identifier et de prot\u00e9ger leur entreprise contre divers risques de lutte contre le blanchiment d&#039;argent (AML).<\/p>\n\n\n\n<p>Chez ComplyCube, nous utilisons les compartiments suivants pour cat\u00e9goriser les m\u00e9dias ind\u00e9sirables\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg\" alt=\"Infographie \u00e0 quatre piliers montrant les cat\u00e9gories de contr\u00f4les m\u00e9diatiques d\u00e9favorables\u00a0: concurrentiel, financier, environnemental, r\u00e9glementaire et social, travail, chacune avec des exemples de risques\" class=\"wp-image-16126\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-300x124.jpg 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-768x317.jpg 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1536x634.jpg 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-2048x845.jpg 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-18x7.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Compartiments de d\u00e9pistage des m\u00e9dias ind\u00e9sirables par <a href=\"https:\/\/www.complycube.com\/fr\/\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-does-adverse-media-come-from\"><strong><strong><strong>O\u00f9 <\/strong><\/strong>r\u00e9<strong><strong>oes Adverse Media <\/strong><\/strong>c<strong><strong>\u00e0 moi <\/strong><\/strong>F<strong><strong>ROM?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Presses et m\u00e9dias traditionnels.<\/li>\n\n\n\n<li>Bases de donn\u00e9es des organisations internationales.<\/li>\n\n\n\n<li>Blogs et articles Web.<\/li>\n\n\n\n<li>Sites Web sp\u00e9cialis\u00e9s qui publient des probl\u00e8mes impliquant AML et FinCrime.<\/li>\n\n\n\n<li>R\u00e9seaux sociaux et forums Internet.<\/li>\n\n\n\n<li>Communiqu\u00e9s de presse et avis publi\u00e9s par les r\u00e9gulateurs, les organismes charg\u00e9s de l&#039;application de la loi, les autorit\u00e9s fiscales et d&#039;autres organismes gouvernementaux.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-regulators-say-about-adverse-media\">Que disent les organismes de r\u00e9glementation \u00e0 propos des v\u00e9rifications des m\u00e9dias d\u00e9favorables\u00a0?<\/h2>\n\n\n\n<p>Il n&#039;est pas surprenant que diff\u00e9rentes juridictions et r\u00e9gulateurs appliquent diverses r\u00e9glementations et directives en mati\u00e8re de lutte contre le blanchiment d&#039;argent dans les m\u00e9dias ind\u00e9sirables. Cependant, ils soulignent tous la n\u00e9cessit\u00e9 d&#039;\u00e9tablir des profils de risque pr\u00e9cis des clients.<\/p>\n\n\n\n<p><a title=\"\" href=\"http:\/\/www.fatf-gafi.org\" rel=\"nofollow\">Groupe d&#039;action financi\u00e8re (GAFI)<\/a> recommande des \u00ab\u00a0recherches v\u00e9rifiables de m\u00e9dias ind\u00e9sirables\u00a0\u00bb dans le cadre des \u00e9valuations du risque client et souligne la n\u00e9cessit\u00e9 de \u00ab\u00a0comprendre la r\u00e9putation du client\u00a0\u00bb. Elle exige \u00e9galement des entreprises qu&#039;elles d\u00e9terminent si les clients \u00e0 haut risque ont fait l&#039;objet d&#039;une \u00ab enqu\u00eate ant\u00e9rieure \u00bb pour blanchiment d&#039;argent ou financement du terrorisme ou s&#039;ils ont fait l&#039;objet d&#039;une application r\u00e9glementaire dans le pass\u00e9.<\/p>\n\n\n\n<p>De m\u00eame, la 4e directive anti-blanchiment de l&#039;UE (4MLD), \u00e9galement transpos\u00e9e dans le droit britannique, oblige les entreprises \u00e0 effectuer une vigilance accrue \u00e0 l&#039;\u00e9gard de la client\u00e8le (CDD) pour les clients \u00e0 haut risque, en tirant parti des recherches open-source ou Adverse Media. 4MLD a \u00e9t\u00e9 renforc\u00e9 par 5MLD le <strong>10 janvier 2020<\/strong> avec la nouvelle directive encourageant le filtrage automatis\u00e9 des m\u00e9dias ind\u00e9sirables. <strong>Le 3 d\u00e9cembre 2020<\/strong>, la 6MLD est entr\u00e9e en vigueur, ajoutant la cybercriminalit\u00e9 et la criminalit\u00e9 environnementale \u00e0 la liste des crimes sous-jacents de blanchiment d&#039;argent et \u00e9largissant la responsabilit\u00e9 p\u00e9nale AML.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 la suite du Brexit, le Royaume-Uni s&#039;est retir\u00e9 du 6MLD, au motif que la l\u00e9gislation nationale <a href=\"https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/684374\/eighth-annual-report-to-parliament-eu-justice-home-affairs-matters.PDF\" rel=\"nofollow\">&#039;va beaucoup plus loin&#039;<\/a>. Cependant, toute entreprise britannique r\u00e9glement\u00e9e op\u00e9rant en Europe doit se conformer \u00e0 la 6MLD.<\/p>\n<\/blockquote>\n\n\n\n<p>Les \u00c9tats Unis <a href=\"https:\/\/www.fincen.gov\/\">R\u00e9seau de lutte contre la criminalit\u00e9 financi\u00e8re<\/a> (FinCEN) exige des institutions financi\u00e8res qu&#039;elles effectuent un filtrage des m\u00e9dias d\u00e9favorables dans le cadre du processus CDD. Le FinCEN exige \u00e9galement une approche AML bas\u00e9e sur les risques qui inclut un filtrage des m\u00e9dias ind\u00e9sirables tout au long de la relation, en d&#039;autres termes, des v\u00e9rifications des m\u00e9dias ind\u00e9sirables en cours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge-of-adverse-media-screening\">Le d\u00e9fi du filtrage des m\u00e9dias ind\u00e9sirables<\/h2>\n\n\n\n<p>Le d\u00e9pistage manuel des m\u00e9dias ind\u00e9sirables prend du temps, est tr\u00e8s inefficace et n&#039;\u00e9volue pas. Par exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les institutions utilisent des recherches sur Internet, \u00ab googler \u00bb des articles de presse pour effectuer des recherches manuelles de nouvelles n\u00e9gatives sur les clients \u00e0 haut risque.<\/li>\n\n\n\n<li>Le r\u00e9sultat de ces recherches doit \u00eatre recoup\u00e9 avec d&#039;autres sources de donn\u00e9es et doit finalement \u00eatre approuv\u00e9 par les responsables de la conformit\u00e9.<\/li>\n\n\n\n<li>Ce processus manuel est exigeant en main-d&#039;\u0153uvre, co\u00fbteux, tr\u00e8s sujet aux erreurs et sujet \u00e0 des pr\u00e9jug\u00e9s humains accrus.<\/li>\n\n\n\n<li>La couverture m\u00e9diatique \u00e9volue \u00e0 un rythme effarant. Par cons\u00e9quent, les recherches manuelles ne fournissent qu&#039;un instantan\u00e9 du risque statique.<\/li>\n\n\n\n<li>La couverture m\u00e9diatique peut ne pas \u00eatre disponible dans une langue famili\u00e8re ou accessible et peut donc \u00eatre mal comprise.<\/li>\n\n\n\n<li>Un acc\u00e8s limit\u00e9 \u00e0 certaines sources conduira \u00e0 quelques m\u00e9dias ind\u00e9sirables \u00e0 passer inaper\u00e7us.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-our-automated-processes-will-help-you\">Comment nos processus automatis\u00e9s vous aideront-ils?<\/h2>\n\n\n\n<p>Dans le paysage m\u00e9diatique actuel, un processus reposant sur des recherches manuelles ne peut pas faire face \u00e0 des syst\u00e8mes automatis\u00e9s qui assimilent d&#039;\u00e9normes quantit\u00e9s de donn\u00e9es en temps r\u00e9el, les valident, puis envoient des notifications d\u00e8s qu&#039;il y a quelque chose d&#039;int\u00e9ressant.<\/p>\n\n\n\n<p>Ainsi, les v\u00e9rifications syst\u00e9matiques des m\u00e9dias ind\u00e9sirables vous offrent un aper\u00e7u plus approfondi de vos clients et vous permettent d&#039;adapter les recherches en fonction de votre approche du risque et des exigences r\u00e9glementaires. Avec des syst\u00e8mes de pointe tels que <a href=\"https:\/\/www.complycube.com\/fr\/\">ComplyCube<\/a>, vous pourrez filtrer les clients \u00e0 travers une vaste gamme de bases de donn\u00e9es et de sources d&#039;informations tout en ne recevant que des r\u00e9sultats pertinents pour les risques. Notre <a href=\"https:\/\/www.complycube.com\/fr\/solutions\/depistage-mondial\/verifications-mediatiques-defavorables\/\">plate-forme leader<\/a> vous permettra de prot\u00e9ger votre entreprise contre les risques de r\u00e9putation et de lutte contre le blanchiment d&#039;argent sans effort et \u00e0 moindre co\u00fbt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png\" alt=\"Diagramme en entonnoir de la collecte de donn\u00e9es de flux de filtrage des clients \u2192 filtrage intelligent \u2192 notation bas\u00e9e sur les risques \u2192 gestion des cas \u2192 surveillance continue \u2192 alertes\" class=\"wp-image-16099\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-300x150.png 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-768x383.png 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1536x766.png 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-2048x1021.png 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Le filtrage des clients en un coup d&#039;\u0153il - <a href=\"https:\/\/www.complycube.com\/fr\/\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<p>V\u00e9rifier <a href=\"https:\/\/www.complycube.com\/fr\/\">www.complycube.com<\/a> pour en savoir plus sur notre plateforme.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias d\u00e9favorables ou n\u00e9gatifs comprennent toutes les informations d\u00e9favorables obtenues aupr\u00e8s de diverses sources d&#039;information et de m\u00e9dias fiables. Les contr\u00f4les d\u00e9favorables des m\u00e9dias peuvent exposer des risques AML cach\u00e9s tels que le risque d&#039;association<\/p>","protected":false},"author":17,"featured_media":684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[10,9],"class_list":["post-685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-anti-money-laundering","tag-know-your-customer"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Adverse Media checks can expose hidden AML and KYC risks such as association risk, Financial Crime (FinCrime) risk, or legal Risk. 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