{"id":685,"date":"2021-02-28T20:20:25","date_gmt":"2021-02-28T20:20:25","guid":{"rendered":"http:\/\/new.complycube.io\/importance-of-adverse-media-checks\/"},"modified":"2026-06-04T14:01:23","modified_gmt":"2026-06-04T14:01:23","slug":"importancia-de-los-controles-de-medios-adversos","status":"publish","type":"post","link":"https:\/\/www.complycube.com\/es\/importance-of-adverse-media-checks\/","title":{"rendered":"La importancia de las comprobaciones de medios adversos para un KYC eficaz"},"content":{"rendered":"<div class=\"cc-block tldr\">\n<p><strong>Resumen: <\/strong>Los medios adversos o negativos incluyen cualquier <strong>informaci\u00f3n desfavorable<\/strong> obtenido de diversas fuentes confiables <strong>fuentes y medios de comunicaci\u00f3n<\/strong>. Las verificaciones de medios adversos pueden revelar riesgos ocultos de lavado de dinero, como el riesgo de asociaci\u00f3n, el riesgo de delitos financieros o el riesgo legal. Descubra c\u00f3mo funciona la detecci\u00f3n de medios adversos en esta gu\u00eda.<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-adverse-media-screening\">\u00bfQu\u00e9 es la detecci\u00f3n de medios adversos?<\/h2>\n\n\n\n<p>La detecci\u00f3n de medios adversos implica interrogar fuentes de datos confiables en busca de noticias negativas asociadas con un individuo o empresa. Estas comprobaciones pueden descubrir enlaces ocultos con FinCrime o actividades similares que pueden representar un riesgo para la reputaci\u00f3n de la empresa. Por lo tanto, la detecci\u00f3n de medios adversos debe ser una parte integral del proceso Conozca a su cliente (KYC) para permitir que las empresas identifiquen y protejan su negocio de varios riesgos contra el lavado de dinero (AML).<\/p>\n\n\n\n<p>En ComplyCube, usamos los siguientes dep\u00f3sitos para categorizar Medios adversos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg\" alt=\"La imagen muestra los cuatro niveles de an\u00e1lisis de medios adversos de ComplyCube, que incluyen riesgos comerciales, ambientales, regulatorios y sociales y laborales.\" class=\"wp-image-16126\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-300x124.jpg 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-768x317.jpg 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1536x634.jpg 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-2048x845.jpg 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-18x7.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cubos de detecci\u00f3n de medios adversos por <a href=\"https:\/\/www.complycube.com\/es\/\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-does-adverse-media-come-from\">\u00bfDe d\u00f3nde provienen los medios de comunicaci\u00f3n adversos?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medios de comunicaci\u00f3n y noticias tradicionales.<\/li>\n\n\n\n<li>Bases de datos de la Organizaci\u00f3n Internacional.<\/li>\n\n\n\n<li>Blogs y art\u00edculos web.<\/li>\n\n\n\n<li>Sitios web especializados que publican problemas relacionados con AML y FinCrime.<\/li>\n\n\n\n<li>Foros de redes sociales y de internet.<\/li>\n\n\n\n<li>Comunicados de prensa y avisos publicados por reguladores, agencias de aplicaci\u00f3n de la ley, autoridades fiscales y otras agencias gubernamentales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-regulators-say-about-adverse-media\">\u00bfQu\u00e9 dicen los reguladores sobre los controles de medios adversos?<\/h2>\n\n\n\n<p>No es de extra\u00f1ar que las diferentes jurisdicciones y reguladores hagan cumplir varias regulaciones y gu\u00edas de AML de Adverse Media. Sin embargo, todos destacan la necesidad de crear perfiles de riesgo precisos de los clientes.<\/p>\n\n\n\n<p><a title=\"\" href=\"http:\/\/www.fatf-gafi.org\" rel=\"nofollow\">Grupo de Acci\u00f3n Financiera Internacional (GAFI)<\/a> recomienda &quot;b\u00fasquedas de medios adversos verificables&quot; como parte de las evaluaciones de riesgo del cliente y subraya la necesidad de &quot;comprender la reputaci\u00f3n del cliente&quot;. Tambi\u00e9n requiere que las firmas determinen si los clientes de alto riesgo han sido \u201cinvestigados previamente\u201d por lavado de dinero o financiamiento del terrorismo o sujetos a aplicaci\u00f3n regulatoria en el pasado.<\/p>\n\n\n\n<p>Del mismo modo, la 4\u00aa Directiva contra el blanqueo de capitales (4MLD) de la UE, tambi\u00e9n transpuesta a la legislaci\u00f3n del Reino Unido, exige que las empresas realicen una debida diligencia mejorada del cliente (CDD) para clientes de alto riesgo, aprovechando las b\u00fasquedas de c\u00f3digo abierto o de medios adversos. 4MLD fue fortalecido por 5MLD en <strong>10 de enero de 2020<\/strong> con la nueva directiva que fomenta la detecci\u00f3n autom\u00e1tica de medios adversos. <strong>El 3 de diciembre de 2020<\/strong>, 6MLD entr\u00f3 en vigencia, agregando el delito cibern\u00e9tico y el delito ambiental a la lista de delitos determinantes del lavado de dinero y extendi\u00f3 la responsabilidad penal ALD.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tras el Brexit, el Reino Unido ha optado por no participar en el 6MLD, sobre la base de que la legislaci\u00f3n nacional ya <a href=\"https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/684374\/eighth-annual-report-to-parliament-eu-justice-home-affairs-matters.PDF\" rel=\"nofollow\">&#039;va mucho m\u00e1s all\u00e1&#039;<\/a>. Sin embargo, cualquier negocio regulado del Reino Unido que opere en Europa debe cumplir con el 6MLD.<\/p>\n<\/blockquote>\n\n\n\n<p>Los Estados Unidos <a href=\"https:\/\/www.fincen.gov\/\">Red de ejecuci\u00f3n de delitos financieros<\/a> (FinCEN) exige que las instituciones financieras realicen una selecci\u00f3n de medios adversos como parte del proceso de DDC. FinCEN tambi\u00e9n requiere un enfoque ALD basado en el riesgo que incluya la detecci\u00f3n de medios adversos a lo largo de la relaci\u00f3n, en otras palabras, verificaciones continuas de medios adversos.<\/p>\n\n\n<div class=\"cc-block case-study\">\n<h3><strong>Estudio de caso: <\/strong><strong>Barclays Bank recibe una multa de 42 millones de libras por una selecci\u00f3n de personal inadecuada.<\/strong><\/h3>\n<p data-pm-slice=\"1 1 [\">En 2025, el banco l\u00edder, Barclays Bank PLC, era <a href=\"https:\/\/www.linkedin.com\/pulse\/trust-edition-july-2025-complycube-n2lye\/\">Multado con 42 millones de libras esterlinas<\/a> (USD$56 M) por la Autoridad de Conducta Financiera (FCA) del Reino Unido por deficiencias en su sistema de control contra el blanqueo de capitales (AML). Su sistema de monitoreo obsoleto permiti\u00f3 que clientes de alto riesgo transfirieran fondos a trav\u00e9s del banco.\u00a0<\/span><\/p>\n<h5 data-pm-slice=\"1 1 [\"><strong>Falta de supervisi\u00f3n de las se\u00f1ales de alerta\u00a0<\/strong><\/h5>\n<p data-pm-slice=\"1 1 [\">En uno de los casos, Barclays abri\u00f3 una cuenta para Stunt &amp; Co, una empresa de compraventa de oro que manten\u00eda una relaci\u00f3n con Fowler Oldfield, un mayorista de joyer\u00eda vinculado a una operaci\u00f3n de blanqueo de capitales. A pesar de las advertencias, la empresa no verific\u00f3 exhaustivamente sus relaciones comerciales.<\/p>\n<h5><strong>Soluciones y resultados<\/strong><\/h5>\n<ul data-pm-slice=\"3 3 [\">\n<li>\n<p data-pm-slice=\"1 1 [\">La empresa fue multada con un total de 42 millones de libras esterlinas, incluyendo 39,3 millones por el caso relacionado con Stunt &amp; Co.<\/p>\n<\/li>\n<li>\n<p data-pm-slice=\"1 1 [\">La FCA censur\u00f3 p\u00fablicamente al banco, solicit\u00e1ndole que volviera a analizar la eficacia de sus procesos contra el blanqueo de capitales.<\/p>\n<\/li>\n<li>\n<p data-pm-slice=\"1 1 [\">El organismo regulador impuso a Barclays un plan de subsanaci\u00f3n y le orden\u00f3 invertir en sistemas de monitorizaci\u00f3n mejorados para subsanar sus deficiencias en materia de riesgos.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge-of-adverse-media-screening\">El desaf\u00edo de la detecci\u00f3n de medios adversos<\/h2>\n\n\n\n<p>La detecci\u00f3n manual de medios adversos requiere mucho tiempo, es muy ineficaz y no se escala. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las instituciones utilizan b\u00fasquedas en Internet, &quot;googleando&quot; art\u00edculos de noticias para realizar b\u00fasquedas manuales de noticias negativas sobre clientes de alto riesgo.<\/li>\n\n\n\n<li>Los responsables de cumplimiento normativo deben cotejar los resultados de estas b\u00fasquedas con otras fuentes de datos y aprobarlos.<\/li>\n\n\n\n<li>Este proceso manual es laborioso, costoso, muy propenso a errores y sujeto a un mayor sesgo humano.<\/li>\n\n\n\n<li>La cobertura de los medios est\u00e1 cambiando a un ritmo asombroso. Por lo tanto, las b\u00fasquedas manuales solo proporcionan una instant\u00e1nea de riesgo est\u00e1tico.<\/li>\n\n\n\n<li>Es posible que la cobertura de los medios no est\u00e9 disponible en un idioma familiar o accesible y, por lo tanto, se pueda malinterpretar.<\/li>\n\n\n\n<li>El acceso limitado a algunas fuentes har\u00e1 que algunos elementos de medios adversos pasen desapercibidos.<\/li>\n<\/ul>\n\n\n<div class=\"cc-block key-takeaways\">\n<h3>Conclusiones clave<\/h3>\n<ul>\n<li><strong>Detecci\u00f3n de medios adversos<\/strong> Constituye una capa fundamental de los programas de cumplimiento normativo en materia de Conozca a su Cliente y Lucha contra el Blanqueo de Capitales.<\/li>\n<li><strong>Fuentes de medios de comunicaci\u00f3n adversas <\/strong>Puede incluir comunicados de prensa, foros en redes sociales y bases de datos p\u00fablicas gubernamentales.<\/li>\n<li><strong>El proceso incluye<\/strong> Analizar fuentes de datos fiables en busca de noticias negativas relacionadas con una empresa o un cliente.<\/li>\n<li><strong>Regulaciones l\u00edderes<\/strong>, Organismos como FinCEN y GAFI exigen un enfoque contra el blanqueo de capitales basado en el riesgo, que incluya controles adversos como parte de la debida diligencia del cliente.<\/li>\n<li>\n<div><strong>Medios negativos automatizados <\/strong>El sistema de detecci\u00f3n puede escanear m\u00faltiples y extensas bases de datos y enviar notificaciones de riesgo en tiempo real.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-our-automated-processes-will-help-you\">\u00bfC\u00f3mo le ayudar\u00e1n nuestros procesos automatizados?<\/h2>\n\n\n\n<p>En el panorama actual de los medios, un proceso que depende de b\u00fasquedas manuales no puede competir con sistemas automatizados que digieren enormes cantidades de datos en tiempo real, los validan y luego env\u00edan notificaciones tan pronto como hay algo de inter\u00e9s.<\/p>\n\n\n\n<p>Como tal, las verificaciones sistem\u00e1ticas de Adverse Media le brindan una visi\u00f3n m\u00e1s profunda de sus clientes y le permiten personalizar las b\u00fasquedas en funci\u00f3n de su enfoque de riesgo y los requisitos reglamentarios. Con sistemas de \u00faltima generaci\u00f3n como <a href=\"https:\/\/www.complycube.com\/es\/\">ComplyCube<\/a>, podr\u00e1 seleccionar a los clientes en una amplia gama de bases de datos y fuentes de noticias mientras recibe solo resultados relevantes para el riesgo. Nuestra <a href=\"https:\/\/www.complycube.com\/es\/soluciones\/proyeccion-global\/controles-de-medios-adversos\/\">plataforma l\u00edder<\/a> le permitir\u00e1 proteger a su empresa de los riesgos de AML y de reputaci\u00f3n sin esfuerzo y de forma rentable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png\" alt=\"Diagrama de embudo del flujo de selecci\u00f3n de clientes: recopilaci\u00f3n de datos \u2192 selecci\u00f3n inteligente \u2192 puntuaci\u00f3n basada en riesgos \u2192 gesti\u00f3n de casos \u2192 seguimiento continuo \u2192 alertas\" class=\"wp-image-16099\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-300x150.png 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-768x383.png 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1536x766.png 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-2048x1021.png 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Evaluaci\u00f3n de clientes de un vistazo: <a href=\"https:\/\/www.complycube.com\/es\/\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<p>Verificar <a href=\"https:\/\/www.complycube.com\/es\/\">www.complycube.com<\/a> para conocer m\u00e1s sobre nuestra plataforma.<\/p>\n\n\n\n<div class=\"cc-accordion\">\n  <h2>Preguntas frecuentes<\/h2>\n  <details>\n    <summary>\u00bfCu\u00e1nto tiempo tarda una verificaci\u00f3n de medios de comunicaci\u00f3n adversos?<\/summary>\n    <p>Gracias a la inteligencia artificial, el an\u00e1lisis automatizado de noticias negativas en los medios puede realizarse en milisegundos, con resultados de verificaci\u00f3n en tiempo real. Sin embargo, las comprobaciones manuales pueden tardar entre 12 y 72 horas, ya que dependen en gran medida de la experiencia del analista.<\/p>\n  <\/details>\n  <details>\n    <summary>\u00bfQu\u00e9 es una se\u00f1al de alerta medi\u00e1tica negativa?<\/summary>\n    <p>Una alerta medi\u00e1tica adversa es cualquier noticia negativa relacionada con una persona o entidad que pueda sugerir una conexi\u00f3n con actividades il\u00edcitas, como fraude, lavado de dinero, corrupci\u00f3n y sanciones. Esta alerta se activa para notificar a los equipos de cumplimiento sobre posibles riesgos elevados.<\/p>\n  <\/details>\n  <details>\n    <summary>\u00bfTodas las empresas necesitan un an\u00e1lisis cr\u00edtico de los medios de comunicaci\u00f3n?<\/summary>\n    <p>No necesariamente. Las empresas reguladas sujetas a las normas contra el blanqueo de capitales deben realizar an\u00e1lisis de noticias negativas como parte del proceso de debida diligencia del cliente (DDC). El an\u00e1lisis de noticias negativas act\u00faa como un indicador temprano de riesgo. Si bien no es estrictamente obligatorio, las autoridades reguladoras internacionales, como el GAFI, la FCA del Reino Unido y la FinCEN de EE. UU., lo recomiendan encarecidamente. <\/p>\n  <\/details>\n  <details>\n    <summary>\u00bfCu\u00e1nto cuesta una revisi\u00f3n de prensa negativa?<\/summary>\n    <p>El an\u00e1lisis de noticias negativas tiene un costo que oscila entre 1,05 y 15 TPP por persona. El precio puede variar seg\u00fan el modelo de precios, que incluye pago por verificaci\u00f3n, suscripci\u00f3n o planes escalonados. ComplyCube ofrece an\u00e1lisis de noticias negativas desde tan solo 0,85 TPP por usuario, con un costo por verificaci\u00f3n a\u00fan menor para grandes vol\u00famenes de verificaci\u00f3n.<\/p>\n  <\/details>\n  <details>\n    <summary>\u00bfOfrece ComplyCube un an\u00e1lisis automatizado de medios adversos?<\/summary>\n    <p>S\u00ed, ComplyCube ofrece un an\u00e1lisis automatizado de noticias negativas, con cobertura de m\u00e1s de 50\u00a0000 fuentes de noticias confiables. Las empresas pueden implementarlo r\u00e1pidamente en sus sistemas y flujos de trabajo actuales con poco o ning\u00fan c\u00f3digo y mediante una s\u00f3lida integraci\u00f3n de API y SDK. Todas sus fuentes de datos son cre\u00edbles, globales y autorizadas, lo que permite a las empresas reducir los riesgos de fraude en cuesti\u00f3n de segundos.<\/p>\n  <\/details>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los medios adversos o negativos incluyen cualquier informaci\u00f3n desfavorable obtenida de varias fuentes y medios de noticias confiables. Los controles de medios adversos pueden exponer riesgos AML ocultos, como el riesgo de asociaci\u00f3n<\/p>","protected":false},"author":17,"featured_media":684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[10,9],"class_list":["post-685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-anti-money-laundering","tag-know-your-customer"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Adverse Media checks can expose hidden AML and KYC risks such as association risk, Financial Crime (FinCrime) risk, or legal Risk. 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