{"id":685,"date":"2021-02-28T20:20:25","date_gmt":"2021-02-28T20:20:25","guid":{"rendered":"http:\/\/new.complycube.io\/importance-of-adverse-media-checks\/"},"modified":"2025-02-18T16:57:31","modified_gmt":"2025-02-18T16:57:31","slug":"importance-of-adverse-media-checks","status":"publish","type":"post","link":"https:\/\/www.complycube.com\/en\/importance-of-adverse-media-checks\/","title":{"rendered":"The Importance of Adverse Media Checks for an effective KYC"},"content":{"rendered":"\n<p>Adverse or Negative Media includes any unfavorable information obtained from various trusted news sources and outlets. Adverse Media checks can expose hidden AML risks such as association risk, Financial Crime (FinCrime) risk, or legal Risk. More on Adverse Media screening below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-adverse-media-screening\">What is Adverse Media Screening?<\/h2>\n\n\n\n<p>Adverse Media Screening involves interrogating reputable data sources for negative news associated with an individual or company. These checks can uncover hidden links with FinCrime or similar activities that may pose a reputational risk to the business. Therefore, Adverse Media Screening must be an integral part of the Know Your Customer (KYC) process to enable companies to identify and protect their business from various Anti-Money Laundering (AML) risks.<\/p>\n\n\n\n<p>At ComplyCube, we use the following buckets to categorize Adverse Media:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg\" alt=\"Four-pillar infographic showing adverse media checks categories: Competitive\/Financial, Environmental, Regulatory, and Social\/Labour, each with risk examples.\" class=\"wp-image-16126\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1024x423.jpg 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-300x124.jpg 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-768x317.jpg 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-1536x634.jpg 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-2048x845.jpg 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2023\/04\/Adverse-Media-Screeing-Buckets-ComplyCube-18x7.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adverse Media Screening Buckets by <a href=\"https:\/\/www.complycube.com\/\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-does-adverse-media-come-from\"><strong><strong><strong>Where <\/strong><\/strong>d<strong><strong>oes Adverse Media <\/strong><\/strong>c<strong><strong>ome <\/strong><\/strong>f<strong><strong>rom?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional news outlets and Media.<\/li>\n\n\n\n<li>International Organisation&#8217;s databases.<\/li>\n\n\n\n<li>Blogs and web articles.<\/li>\n\n\n\n<li>Specialized websites that publish issues involving AML and FinCrime.<\/li>\n\n\n\n<li>Social media and internet forums.<\/li>\n\n\n\n<li>Press releases and notices published by regulators, law enforcement agencies, tax authorities, and other government agencies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-regulators-say-about-adverse-media\">What do regulators say about Adverse Media Checks?<\/h2>\n\n\n\n<p>It is no surprise that different jurisdictions and regulators enforce various Adverse Media AML regulations and guidance. However, they all highlight the need to build accurate risk profiles of clients.<\/p>\n\n\n\n<p><a title=\"\" href=\"http:\/\/www.fatf-gafi.org\" rel=\"nofollow\">Financial Action Task Force (FATF)<\/a> recommends \u201cverifiable Adverse Media searches\u201d as part of customer risk assessments and underlines the need to \u201cunderstand the client\u2019s reputation\u201d. It also requires firms to determine whether high-risk clients have been \u201cpreviously investigated\u201d for money laundering or terrorist financing or subject to regulatory enforcement in the past.<\/p>\n\n\n\n<p>Similarly, the EU\u2019s 4th Anti Money Laundering Directive (4MLD), also transposed into UK law, requires firms to perform enhanced customer due diligence (CDD) for high-risk customers, leveraging open-source or Adverse Media searches. 4MLD was strengthened by 5MLD on <strong>10 January 2020<\/strong> with the new directive encouraging automated Adverse Media Screening. <strong>On 3 December 2020<\/strong>, 6MLD came into effect, adding cybercrime and environmental crime to the list of money laundering predicate crimes and extending the AML criminal liability.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Following Brexit, the UK &nbsp;has opted out of the 6MLD, on the basis that domestic legislation already <a href=\"https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/684374\/eighth-annual-report-to-parliament-eu-justice-home-affairs-matters.PDF\" rel=\"nofollow\">\u2018goes much further\u2019<\/a>. However, any regulated UK businesses operating in Europe must comply with the 6MLD.<\/p>\n<\/blockquote>\n\n\n\n<p>The United States <a href=\"https:\/\/www.fincen.gov\/\">Financial Crimes Enforcement Network<\/a> (FinCEN) requires financial institutions to conduct Adverse Media Screening as part of the CDD process. FinCEN also requires a risk-based AML approach that includes Adverse Media Screening throughout the relationship, in other words, ongoing Adverse Media Checks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge-of-adverse-media-screening\">The Challenge of Adverse Media Screening<\/h2>\n\n\n\n<p>Manual Adverse Media Screening is time-consuming, highly ineffective, and does not scale. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Institutions use internet searches and \u201cgoogling\u201d news articles to perform manual searches for negative news on high-risk clients.<\/li>\n\n\n\n<li>The outcome of these searches needs to be crossed-referenced with other data sources and ultimately must be approved by Compliance Officers.<\/li>\n\n\n\n<li>This manual process is labor-intensive, costly, highly error-prone, and subject to increased human bias.<\/li>\n\n\n\n<li>Media coverage is changing at a staggering pace. Therefore, manual searches provide only a static risk snapshot.<\/li>\n\n\n\n<li>Media coverage may not be available in a familiar or accessible language and thus may be misunderstood.<\/li>\n\n\n\n<li>Limited access to some sources will lead to a few pieces of Adverse Media going unnoticed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-our-automated-processes-will-help-you\">How our automated processes will help you?<\/h2>\n\n\n\n<p>In today&#8217;s media landscape, a process reliant on manual searches cannot contend with automated systems that digest enormous amounts of data in real-time, validate it, and then send notifications as soon as there is something of interest.<\/p>\n\n\n\n<p>As such, systematic Adverse Media checks provide you with a more in-depth insight into your clients and allow you to tailor searches based on your risk approach and regulatory requirements. With state-of-the-art systems such as <a href=\"https:\/\/www.complycube.com\">ComplyCube<\/a>, you will be able to screen customers across a vast array of databases and news sources whilst receiving only risk-relevant results. Our <a href=\"https:\/\/www.complycube.com\/solutions\/global-screening\/adverse-media-checks\/\">leading platform<\/a> will enable you to protect your company from reputational, and AML risks effortlessly and cost-effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png\" alt=\"Funnel diagram of customer screening flow: data collection \u2192 smart screening \u2192 risk-based scoring \u2192 case management \u2192 ongoing monitoring \u2192 alerts.\" class=\"wp-image-16099\" srcset=\"https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1024x511.png 1024w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-300x150.png 300w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-768x383.png 768w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-1536x766.png 1536w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-2048x1021.png 2048w, https:\/\/www.complycube.com\/wp-content\/uploads\/2021\/02\/ComplyCube-Sanctions-and-PEP-Screening-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Customer Screening at a Glance &#8211; <a href=\"https:\/\/www.complycube.com\">ComplyCube<\/a><\/figcaption><\/figure>\n\n\n\n<p>Check out <a href=\"https:\/\/www.complycube.com\/\">www.complycube.com<\/a> to learn more about our platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverse or Negative Media includes any unfavourable information obtained from various trusted news sources and outlets. Adverse Media checks can expose hidden AML risks such as association risk<\/p>\n","protected":false},"author":17,"featured_media":684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[10,9],"class_list":["post-685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-anti-money-laundering","tag-know-your-customer"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Adverse Media checks can expose hidden AML and KYC risks such as association risk, Financial Crime (FinCrime) risk, or legal Risk. 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